Tuesday, April 24, 2007

Celebrex Good Times, Come On!

There is something haunting and slightly sinister about this Celebrex ad. At 2.5 minutes (eons longer than your average 30-second spot), it even attracted the attention of The New York Times. The voice is lulling and monotonic, like that of a too-perfect human replica, and the animation, spa-ready guitar music, and heavy acronym usage conspire to paralyze your consciousness. It's like joining a cult.

I'm moving again. Still within Williamsburg. Don't ask.

1 comment:

Alisa said...

stop watching that commercial!